11.02.2009

The li'l ad-guru in my house

Today, TV is reality and reality is in TV.
I really want to talk about the brands that V recognises on TV but for that I will have to tell you about the evolution of V-TV watching rt?
My baby got introduced to TV when she was 2 months old (dont judge me, but those swig taking sessions can get boring when your baby is concentrating). Very soon, V had started recognising when the TV was switched on and would stare at the screen. The bright colours attracted her. The sound was never too high and I am thankful to Zee Studio for bringing in subtitles! A few months later she had mastered the remote controls of all the TVs in ours as well my parents' house enough to know how to "Aan-Aap". She then swiftly moved on to changing channels and volume levels. By the time she knew how to walk she had become an adept watcher of all the serials that her grandmom watches mainly the introductory songs. Being on her feet gave her new found freedom to dance when the songs come on.
I have to tell you that she is also a chota bada cricket fan. Every time the commentator's voice sounds excited she jumps up and puts her hands into the air and shouts "Thikther". And she wont have her dad sprawled on the sofa when she does this. She goes upto him and says "Appa Thikther" and will keep repeating it till he also stands up, and exults :)
Continuing with the TV saga, V started to recognise the ad breaks between whatever comes on TV. This got started with the "Joojoo" ads. As soon as the ad used to start, she would leave whatever she was doing behind, to watch the big-heads. Great concept I must say if a 11 month old's attention could be captured for that long. Then came the Santoor ad when she turned 1 where she would go "Thantoo". I wonder what it is about the Santoor ad, V is not the first kid I know who started singing along with its jingle! The latest favourite is the "Doo doo" ad. The other day we were driving through a crowded road with intermittent stops. All of a sudden, V sat straight up in my lap and shouted "Doo doo". We were surprised because the ad was not playing on the radio. She then started pointing and shouting "Doo doo". Following her finger we looked up to see a giant hoarding of DoCoMo! Brand recall at its best. If a 15 month old kid can recognise it, imagine what it does to the target audience (which doesnt involve toddlers who say "haooo" on the mobile) it is trying to reach out to!
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